Every time I get a client for a “rush job”, I’m tempted to skip my research and go straight to the design stage. But then I remember how important it is to research. Every single time I do my research, I end up with some amazing ideas. Research allows you to see the full scope of the project and approach it from different angles. Research your client, their competition, the target audience; you will not be sorry when you wow your client in the end!
[…] and can potentially lose lots of money for our clients. Learning about the culture is part of the research on the target audience but you also need to research the culture of the business you are […]
[…] already exists that could possibly be interpreted as you copying work. As a side note, during the research part of the design process where you are looking for style references, it is important to remember […]
[…] Start brainstorming words from that information to get a good direction in your process. If you research the target market, the mission of the client, the way the design will be presented (billboard, […]
[…] already exists that could possibly be interpreted as you copying work. As a side note, during the research part of the design process where you are looking for style references, it is important to remember […]