This week we address what it’s like to bring another person’s idea to life.

1:40 We’re off to a rocky start. Feeling a bit loopy.

2:20 Brandi’s favorite color is red and sea green. She doesn’t like to wear red, but she loves the color.

3:27 Is black a color? It depends on if you’re talking about light or pigment. If you’re talking about light, Black is the absence of colors. If you’re talking about pigment, it is all of the colors.

4:40 Michelle tells a story about the cashier woman at Subway being unsure about the hat she was wearing.

6:00 Today we will be talking about bringing a clients idea to fruition.

7:00 Everything relates to process.

7:06 Brandi teaches design thinking and creative concepts at the local art university. She asks students to write down their process.

7:40 How do you start your design, and what do you do between the start and final product. It’s eye opening to figure out your process.

8:00 Brandi has simplified her process into a 7 Step Design Process.

8:13 Today we will be touching on the 3 most important aspects of her process.

8:36 Step 1: The Design Brief.

9:56 The creative brief gives the designer a better scope of the possible client’s design. Then she can give the client a quote.

10:25 Price sheets or flat rate? It depends on the designer. Brandi does not have a flat rate.

10:52 Sean Wes talks about value-based pricing. What is this? You don’t base your price on how long it takes you and how much you are an hour. Rather, you charge them by how valuable the design is to somebody. If a company is going to make money off a design, then the designer deserves some of that and should charge accordingly.

11:24 The brief goes into everything she needs to know: who are you? how long have you been in business? who’s your ideal client? This gives her an idea who she’s designing for and who she’s trying to attract.

12:03 The brief also weeds out the people who are “just looking”.

12:42 Some people charge for a proposal, some people don’t.

12:56 Step 2: Brainstorming/mind mapping.

13:22 “Use Words First” A design is communication. Communication is words. With design, you communicate with visual AND words, so it only makes sense that your whole process starts with words.

13:42 If she’s designing a poster for a theatre, for example, The Little Mermaid, She mind maps The Little Mermaid. When she’s done she circles key words that will then become the concept.

14:11 Step 3: Sketching. Sketch out all of the ideas that relate back to the words you chose in the mind map.

14:26 This process is a fool proof way to get stuff done. It doesn’t matter if you’re feeling creative or not. If you’re on a deadline, you have to do it, and this helps.

15:22 To come up with a concept all you need is a pen, paper, and a thesaurus. Check out this app: Power Thesaurus

17:57 *NSYNC is better than BSB, but whatever.

18:46 Music is what brings us together. (So deep.)

19:17 Since we’re talking about how to get someone else’s idea onto paper, we thought it only appropriate to play a cover song. Check out Sleeping at Last’s Covers albums. They’re amazing and beautiful and perfect. Today’s song: As Long As You Love Me (Originally by The Backstreet Boys)

19:58 Ryan O’Neal of Sleeping at Last takes someone else vision and lyrics, and visualizes through his own eyes & ears. He brings his style to it.

20:17 Designers have a style, and the same goes for other creatives. Sleeping at Last has a distinct sound and it’s easy (and fun) to pick out his music.

22:32 Check out Vesperteen – Thanks to him for letting us use his song, Shatter in The Night, for our lil’ show.

23:03 Do you have any questions regarding process? Questions about anything we talked about? Are you going to formulate a process now that you know (or were reminded) that it’s important? Do you even care?

23:46 Find us at www.brandisea.com @brandisea on Instagram & Twitter.