- Tune in to todays episode to learn the depth of which you can go to understand and develop a color story for your clients, and receive the tools to help create the best product for their specific project needs.
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On This Episode!
( it really is a story! )
How to develop a color story:
On this week’s episode:
- How to develop a color story for your designs:
- A color story is putting together a group of colors that send a cohesive message
- Tools to create your color story:
- Have a driving concept for your design
- You need at least two colors*
- Primary—send the main message*
- Secondary—something to offset primary*
- Neutral
- Accent
- Put together style references
- Fashion
- Products
- Furniture
- Understand the relationships colors have to each other and put the proper colors together
- Do research into the color itself
- Color psychology
- The physiology and science behind the color
- Know whether that color is appealing to your client
- Trends
- Pop culture/current events
This weeks inspiration: Master Class: Margaret Atwood
- How to develop a color story for your designs:
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You Can Quote Us
Share some of our favorite snippets from this week’s episode.
"Sometimes we’re searching for the exact perfect thing, and it does’t always exist. Sometimes you just have to choose something."
"There is no perfect solution for how we describe ourselves to others. It’s a mix of things: the colors we like, the fonts we use, the voice we talk in—all of these things come together to make something really cool."
"Whether you’re a business owner or not, knowing your life’s “why” is really valuable."
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Hi, I'm BrandiSea
I am an experienced design strategist and creative coach, with close to 20 years of professional design experience ranging from art and creative direction, to publishing design, teaching as adjunct professor, speaking, and leading workshops. My work has been recognized with awards but my favorite claim to fame is that I help designers like you take control of your creativity and learn a process that makes it possible to be creative “on demand” and use your own inspiration in your work.
Thank You To
The ultra-talented Vesperteen (Colin Rigsby) for letting us use his song “Shatter in The Night” as our theme music on every episode of Design Speaks. Producers Kenneth Kniffin and Dakota Cook. Audio Editing by Anne at The Podcast Babes Podcast Cover Art Illustration by Pippa Keel – @pippa.jk of Zhu CreativeTRANSCRIPTION of Chapter 1 of Season 2
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