This week we are talking to Sam Maclay and Zak Rutledge of 3 Advertising in Albuquerque about the brand strategy behind the incredible work they did for pro soccer team, the New Mexico United. Stay tuned for some insight and a peek behind the scenes of a state-wide campaign!
“If you notice on the left side of the shield, it’s open. The ownership group, and Peter Trevisani, wanted a very inclusive feel to the team and the logo, and the whole concept of the team. It’s really much more than just bringing a soccer team to the state. Going through our process with him that’s what we really learned. It’s like this is about bringing a whole state together and creating a source of pride and community and something we can all be behind.” -Sam Maclay
“Speaker 5: (21:28)
Yeah. I was wanting to create something real graphic and minimalist for this and yeah. And there’s this kind of cropped and Zia that I hadn’t really seen much. Then the diagonals really, I could see that it had legs in the campaign and also it kind of, those diagonals are used in other like pro soccer team in European style logos, which I thought was kind of good tie-in to the sport. ” -Zak Rutledge
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