The world we live in is visually stimulated, impulsive, and often essentially non–verbal. As designers we have the opportunity to create new strategies by using our design skills combined with the visual vocabulary of color. When done deliberately, the application of color in any design (from branding to book covers) will be a game changer in your work. Designed to be used with your concepts to enhance the meaning of your designs and help you choose the colors that will add depth and purpose to your work. I hope this guide will be well–worn and bring a new level of excellence to your designs. 

Print it out and glue it inside your sketchbook or put it in a frame on your wall. You can favorite it in Acrobat or put it as a background on your computer!

Printable, Letter-Size, Easy-to-Use